A Cycling Escape - Custom Designed Ford Escape
Today's market place is overwhelmed with the saturation of SUVs. With every make and model available to the consumer, the only way to separate your product from the rest is through styling and features. With the launch of the Hummer H2, GM has found that as strong as the market is, these oversized SUVs are now a legitimate economic concern with the consumer. With gasoline prices continuing to climb, dealers are seeing a surplus of oversized SUVs drive the market to the smaller, more efficient models. The 2005 Ford Escape has a perfect balance of European influenced design coupled with the brute strength of American muscle, making this desirable little SUV something to consider.
The Cycling Escape is a concept built around the outdoor sports enthusiast, personalizing a Ford Escape will display the lifestyle characteristics for the cycling enthusiast. These enthusiasts have grown into their own new "sub-culture" of the social and recreational scenes. A world of friends embracing the very events that have shaped their interests and flavored the world that they live for. Their hobbies have come to define a new standard of life. A new standard defining new needs, and the means to experience them. All driven by the same intense devotion to the ultimate adventure.
With The US Postal pro cycling team backing Lance Armstrong, Lance has won an unbelievable 6 Tour De France victories back to back. The cycling world has become a force to be reckoned with. In over 100 years of the history of the race, no one has ever achieved that accomplishment. The bicycling community is now attending more races, rallies and touring events than ever.
The concept for the Escape is to create a platform of design and functionality, providing this new generation of sports enthusiasts a vehicle to ride to and from their activities in a way that was designed around their needs. From the consumer perspective, these products typically give SUV owners the freedom to personalize their vehicles by making them more comfortable, more lifestyle compatible, more aesthetically pleasing, and simply more fun to drive. This concept is meant to embrace and enhance that very lifestyle. Working closely with Kestrel USA a high end manufacturer of Carbon Fiber bicycles. The project will focus on the road bike enthusiasts, better known as “Roadies”, with key features designed to personalize the vehicles around the specific demands of the passionate bicyclist. The Escape will not only take on the styling and enhancement of a true "sport-minded" marketplace, but also provide the ultimate in functional transport for even a four-man road warrior team.
This will truly be the ultimate package for the lifestyle of the Roadie. And just like the yellow jersey worn by those who finished that ultimate race, this Escape will fit its riders like a glove, hand tailored to take them on the ride of their lives.
